Facebook is a great platform to spread awareness about your small business. However, it can be tricky for small business owners to know where to start when it comes to their presence on the social media site. That’s why I’ve compiled a list of Facebook marketing tips to help you create a valuable Facebook audience.
Facebook is the leading platform by which you can create your branding. Facebook is the huge marketing asset for small business. It is the effective social media marketing strategies to expand your business. . It’s the most advanced marketing strategy today for generating traffic to your website, reaching the targeted audience, improving lead generation and sales across the vast network of businesses. It helps to connect your prospective customers directly. There are definitely benefits to build your business by Facebook Advertising. Facebook Ad campaign is the effective strategy to reach more people. You will formulate Facebook Ad campaign focusing on your business goals.
To run Facebook ad campaign, at first you will have to set up Facebook ad account. You have to learn the needed information about your Facebook ad account including how to manage permissions, knowing and changing your spending limit, and other useful information that will help you to manage a smarter advertising campaign. But before create Facebook ad campaign, you have to know different Facebook ad types.
Let’s have a look which type of Facebook ads are best suited for specific needs.
Domain Ad : There are different type of Facebook ads. Domain Ad is one of the simple out of those ad types. It can be displayed on the right column. You can choose a title, URL and description to be displayed. Domain Ad doesn’t support in mobile device. It performs as click-through rate (CTR). Its cost is cheap compared to other ad types.
Page Post Link : This the most common and effective Facebook ad types to promote website. Page Post Link ads has big image and link description which is great feature to catch user’s attention. This kind of Facebook ad has benefit for generating likes for your page and it enhances to engage the targeted audiences.
Multi-Product (Carousel) : Facebook has developed the Ad Format called Multi-Product Ad or the Carousel Ad. Here Facebook allows you to showcase a range of products and services in a single ad. It is very effective for advertisers to promote multiple products of the store. They can promote their multiproduct showcase for offering to see and convert leads with their audiences.
This ad type is available in the desktop and mobile both devices. There are showcased upto five products with links, its own picture and title in a single ad.
Dynamic Product Ads : You can promote relevant items from a catalogue with Dynamic Product Ads.They target users based on past actions on your website with a perfectly timed ad and automate the process. You have to set up your catalogue and create feed from your product catalogue to deliver images, description in your ads. Then set up app events to measure purchase, profile of target audiences for ads. Thereafter the relevant items are displayed from the catalogue for the targeted audience.
Lead Ads : Now a days lead ads are fantastic solution to advertisers everywhere that make signing up for business information in a quick and easy privacy-safe way which is valuable for businesses. It is available on desktop and mobile devices. Lead ads are the great and easiest way for retrieving potential customers information. Creating lead ads is easy. Simply choose your ad creative, set up your targeting and bidding type and customize your form fields.
Canvas : Canvas helps advertisers to achieve their goals by giving businesses a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile. Canvas is an interactive ad which helps to strengthen brands and promote the products.
These different ad types are great for Facebook marketing . To reach specific goal, you must do to increase the number of Likes on your page and to increase the reach of the content you post there. To do successful Facebook marketing, you have to promote your post.
Page Like : It is the go-to ad for increasing your page likes. It’s very important to pick the right audience who is interested in your page.
Page Post Photo : These Facebook ad types is the way to engage the traffic in your Facebook page. You must link and description include in this type of post.
Page Post Video : Video advertising is the effective way for high engagement. Video advertising can build strong connection with their targeted audience. It is very necessary for small companies to make strong connection with their audiences. this ad type is perfect for creating custom audiences to re-target with other ad types. One thing you must remember to make successful video advertising- you have to target real people based on their interests, behaviors, age, gender and location.
Page Post Text : This ad format is focused on the page engagement. One thing must remember to create this ad format – keep your text short and concise so people can understand your message quickly. These ad performs better to reach more people.
Let’s we discuss the two types of Facebook Ads which are well-suited to drive the attention of your visitors to your physical event or store. If you used correctly and targeted well, these ads can perform well.
Event : Facebook Events are a great way to attract more visitors. If you want to boost the reach of your event, use this ad with the right targeting options. To reach more targeted visitors, you have to choose the right targeted audience types, geographical area etc.
Offer : This offer adverts help you connect with current customers or acquire new customers. When you want to boost sales in online, a discount or promotion is effective way to draw people’s attention. You can create timely discount and promotions with Facebook Offer adverts if you want to reach and encourage the visitors to your business.
Facebook is offering different types of ads which meet every need of your businesses. These kind of ads are suitable to promote your business and customer engagement. You can get best result in cost-effective budget. So, these type of ads are effective for boost of small business.
Here we have discussed the broad overview about different type of Facebook Ads. Now you have to select your suitable ads according your target audience and targeted results.