It has been long-standing discussing matter whether digital brand scores better the traditional advertising or not. Many small businesses would like to choose those cost-effective business marketing strategy because their budget is limited.
Traditional marketing includes the simply medium i.e. print media, newspaper, posters , banner or hoarding ads and many more. Traditional marketing efforts can be very costly. There is less interaction between and the customers and the medium used. Even the results on the traditional marketing strategy cannot be easily measured.
But digital marketing rise up most effective and faster solution for a business. When a business invests to build a website and advertise their brand name through Facebook, Twitter, YouTube -these kind of social media profiles, those strategy is referred as digital marketing.
Now, let us take a look at some of the advantages that digital marketing over traditional advertising.
Level Playing Field: Any business can compete with any competitor regardless of size with solid digital marketing strategy.
Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The quality contents with enriched keywords can be utilized in social media channels and personalized email marketing to reach your targeted audience. These is the important lead generation opportunities.
Cost Efficient: Digital marketing and brand engagement is cheaper compared to traditional advertising.
Easy Interaction with Audience: You can interact with your audience using social media networks. You can interact with your clients and followers to take action and provide feedback easily .
Interaction with your audience is possible with the use of social media networks. In fact, interaction is encouraged. Traditional marketing methods don’t allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.
Easy to measure data & record: you can check on your campaigns at any time With Google Analytics and the insights tools offered by most social media channels. You can see in real time what is working or not for your business online and you can improve the results very quickly.
Receive Real-time Results: You can see the numbers of visitors to your site, peak trading times, conversion rates and much more at the touch of a button. You don’t have to wait long time for boost of your business or you haven’t wait for a fax or for to be returned like that.
Greater Engagement: Digital marketing is very interactive to reach the targeted audience via social media profiles. There can be direct contact between the audience and the business which means that the business can get some very valuable consumer feedback. You can encourage your prospects, clients and followers to take action, visit website, read about your products and services, buy them and provide feedback with digital marketing. It doesn’t take long for promotion of your business.
Far greater exposure: your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional methods would be considerable. Besides that, once you have optimized the key word search content in your website you should see a long-term return on your investment and will be low cost to maintain your ranking of website.
The world has transitioned into a very digital environment. Not only are magazines, we perform many of our daily tasks such as banking online and much of our reading is done on digitally. Because One benefit to using digital marketing is that the results are much easier to measure; and another is that a digital campaign can reach an infinite audience. So, it just seems like common sense to invest in a digital campaign. Even though traditional marketing still has a place, but it is diminishing in our digitally based world. As good as Digital is though, the reality is that the most effective marketing strategies are integrated. The best solution is that incorporate elements out of those plans of both traditional and digital strategies into a integrated package which have proven to attract the desired target market. Give your business the best chance.